Your WHY

May 10 2021

It’s easy to get caught up in choices that don’t matter: The website design, the colors, the marketing channel, the social media story.

Decisions should evolve from your WHY. If you don’t know why you’re doing what you’re doing (and who it’s for), details are irrelevant.

So if you find yourself focusing on unnecessary fluff, there’s a good chance you haven’t made the real decisions…yet.