The miracle question

The miracle question is my favorite kind of question.

These question types can reveal what you really want — what you wish you could do if fear and risk weren’t in the equation.

If I cut you a check for one million dollars, what would you do?

What would change? What is… More...

How many are in your fan club?

Do you need 100 fans or 1,000? Maybe you need a million.

First you must identify your purpose. Are you trying to create a product, a business, a community, a movement? Then, decide your method.

Thousands of conversions may not be necessary.

Remember your “More...

Is it possible to connect meaningfully online?

August 17 2020    Tags: , , ,

Yes. But it takes intention and effort.

The digital world requires a bit more finesse than in-person events. Many of us grew up in front of screens —- televisions, cinemas halls, Ninentedos, and Game Boys. These same screens paved the way for productivity tools, redefining our lives and the ways in which we schedule, communicate, and do business. Now, laptops and cellphones are within… More...

5 tips for better creative briefs

If you want solid results, you have to start working on solid ground. The creative brief provides just that — a foundation for creativity to grow in a meaningful, targeted way. Without an effective creative brief, ideas lack focus.

Creative briefs are the necessary siphons for results. Here’s how to begin: