Show, don’t tell

If you want to attract premium clients, selling won’t work. You have to show why someone should buy from you.

Sure, a high-end customer might be ready to pay, and they may want to commit long-term. Why? Because they trust you. They’ve watched you regularly show up and prove that what you say and do… More...

When your product is “FREE,” is it worth it?

Price isn’t simply an amount, it’s a representation. This is how good we are, this is why you should trust us, this is the commitment, this is the value you’ll receive.

Yes, FREE can help solidify a brand and attract customers. Maybe it can make selling easier. But unless you’re using “free” to establish consistent revenue, is it worth it?

When… More...

The business of attraction

Chemistry is frequently considered in terms of human relationships, yet brands and businesses must also evaluate the chemistry they bring to their offerings.

Similar to personal relationships, initial sparks of excitement intensify interactions between business and consumer. From completed projects to the seal of a sale, emotion is embedded into business transactions…. More...

Is it possible to connect meaningfully online?

August 17 2020    Tags: , , ,

Yes. But it takes intention and effort.

The digital world requires a bit more finesse than in-person events. Many of us grew up in front of screens —- televisions, cinemas halls, Ninentedos, and Game Boys. These same screens paved the way for productivity tools, redefining our lives and the ways in which we schedule, communicate, and do business. Now, laptops and cellphones are within… More...

Power up your inbox (and your life) with these free newsletters

Your inbox doesn’t need to be a source of dread. In fact, with a little attention, weekly emails can deliver inspiration and insight to your daily routine.

Here’s a few to get you started:

For body and spirit

This quirky Texan churns out free weekly yoga videos… More...

If you can communicate your ideas, you can get anything done

Are your communication skills holding you back? Make it a priority and set goals to improve.

Register for this free online course on Public Speaking (class starts July 2), or… More...

What is your ROI?

What if more time to create is more valuable than being busy?

If fewer appointments means you’re killing it?

If a handful of quality contacts is a better value add than a list of unknown names?

If an increase in daily smiles means you’re on fire?