Your WHY

May 10 2021

It’s easy to get caught up in choices that don’t matter: The website design, the colors, the marketing channel, the social media story.

Decisions should evolve from your WHY. If you don’t know why you’re doing what you’re doing (and who it’s for), details are irrelevant.

So… More...

What is marketing?

April 13 2021

When I changed industries — from social work to advertising — I was skeptical. Why would an international branding agency want to hire me, a M.S.W. (social work) graduate from Columbia?

They did, and here’s why:

Empathy.

They knew I could question: How to analyze behavior and communities, how to look for factors that contribute to the way in which… More...

The miracle question

April 07 2021

The miracle question is my favorite kind of question.

These question types can reveal what you really want — what you wish you could do if fear and risk weren’t in the equation.

If I cut you a check for one million dollars, what would you do?

What would change? What is… More...

Not everyone wants passion

March 30 2021

They might say they want passion, that excitement and energy is magnetic and alluring. But they don’t really want it.

Stability is comfortable, and safety is reliable. Passion inserts question marks into shadows and corners. It’s the same with knowledge and education, opportunity and progress; publicly, someone might say they want these things, but do they?

What if progress means More...

When you’re uncertain

March 24 2021

You’re not sure which path to choose, which relationship to nourish, when to say yes, how to say no. You’re worried about picking the “best” option or the “right” road — or worried you’re missing the bigger picture altogether.

Do you think you might fail? Look how far you’ve already come.

Somehow, someway, there is always a net waiting: