The business of attraction

August 26 2020

Chemistry is frequently considered in terms of human relationships, yet brands and businesses must also evaluate the chemistry they bring to their offerings.

Similar to personal relationships, initial sparks of excitement intensify interactions between business and consumer. From completed projects to the seal of a sale, emotion is embedded into business transactions…. More...

9 questions to help identify your audience

May 20 2018
  1. Who is your audience?
  2. Where do they live?
  3. How do they earn money?
  4. What are their challenges?
  5. What are their fears?
  6. What motivates them?
  7. How do they define success?
  8. How do they communicate?
  9. Who do they listen to?

Ask yourself these two questions before writing marketing material

October 13 2017

1. Who are you writing for?

Think about the audience you wish to target. What do they want? What do they need? What makes them care? What do you want them to do? What happens if they don’t do anything?

Know who you are writing for and tailor your messages accordingly.

2. What is your purpose?

To inform
To convince
To persuade
To propose
To invite
To ask
To confirm
To approve
To deny

Only after you have identified your…


4 questions to measure your personal brand

March 03 2016

Whether or not you run a business, you own a media company — your own. With these four questions, be sure you’re building one worth investing in.

1. Are you unique?

If you can’t articulate what makes you different, there’s no reason for someone to choose you. Everyone brings different skill sets and perspectives to the table. Figure out what makes you you and learn how to talk about it in a flattering…


Build reputation, establish trust

January 20 2016

The fastest way to build reputation and trust with the audiences you care about: treat everyone the same.

Granting exceptions to certain people makes your work difficult, and you have to remember who you promised what. Trust is the only way you can make solutions that matter and develop reliable products.

Give the same respect, the same quality of time, the same work effort, the same level of commitment…


“What floor?”

May 24 2012

There are countless tactics that can strengthen the genuine enthusiasm and personality of a brand. Companies shell out thousands of dollars to learn things like:

  • How to communicate, in an appropriate and relevant way
  • What to say so people will listen
  • How to best stimulate audience interest and involvement
  • Where to go to find the latest trends and news

Are you just as intentional with your personal brand? Do you look for situations that…