7 steps to better questions

May 30 2021

Better questions deepen relationships, build trust, and increase confidence. With intention and practice, your questions can become tools that strengthen your business and enhance personal relationships. Here are seven ways you can start:

1. Begin with an informed approach.

Before asking any questions, do your research. Learn more about the company, read up on the open position, see what you… More...

Show, don’t tell

May 26 2021

If you want to attract premium clients, selling won’t work. You have to show why someone should buy from you.

Sure, a high-end customer might be ready to pay, and they may want to commit long-term. Why? Because they trust you. They’ve watched you regularly show up and prove that what you say and do… More...

When your product is “FREE,” is it worth it?

May 21 2021

Price isn’t simply an amount, it’s a representation. This is how good we are, this is why you should trust us, this is the commitment, this is the value you’ll receive.

Yes, FREE can help solidify a brand and attract customers. Maybe it can make selling easier. But unless you’re using “free” to establish consistent revenue, is it worth it?

When… More...

Your WHY

May 10 2021

It’s easy to get caught up in choices that don’t matter: The website design, the colors, the marketing channel, the social media story.

Decisions should evolve from your WHY. If you don’t know why you’re doing what you’re doing (and who it’s for), details are irrelevant.

So… More...