How to create your future

Last weekend my team and I organized the first free outdoor film festival in Pokhara, Nepal. From crowdfunding to logistical planning, we spent months outlining how the event would run. Through hard work, grit, and perseverance, we turned what was once a dream into reality: Over 400 attendees enjoyed films in three different locations throughout the city. Popcorn, prizes, and toys were distributed….

SEO fundamentals

Most small business owners have heard of SEO and know this is the secret sauce that can push your content up the list of search engines. But many do not know exactly what it entails or how to put it into practice. Here are some SEO basics:

Research

You have to know not only what your competition is doing but what your customers are searching for. If you are promoting and…

11 reasons to work for free

“Why do you work for free?”

I hear this question often, especially after having volunteered for five years in Nepal. Most creatives, freelancers, and entrepreneurs will face this very same question at some point in their careers.

Should I work for free? Should I participate in this unpaid project? Should I volunteer my time?

Working for free can come with many benefits. Here are my top nine:

1. Connections
2. Personal satisfaction
3. Appreciation
4. Experience

…

More...

Is it ready?

It might never be.

You will always find another mistake. Another word to change. A function to edit, a feature to add.

The work is knowing you’ve put the effort forth and done your due diligence.

Ship courageously.

Click publish.

Release your art into the world.

Trust the process.

What do you want more than anything?

Grit. Determination. Focus. Passion. Stubbornness. Courage. Diligence. Patience.

Your biggest dreams will require all of these and more. You will wonder whether your sacrifices are “worth it.” You will question your decisions and make mistakes. You will disappoint others. You will disappoint yourself. Your resolve will be tested, over and over again.

But if you really, truly want something? Nothing will stop you.

Check…

9 questions to help identify your audience

1. Who is your audience?
2. Where do they live?
3. How do they earn money?
4. What are their challenges?
5. What are their fears?
6. What motivates them?
7. How do they define success?
8. How do they communicate?
9. Who do they listen to?

The balance of hustle: How do you find flow?

The line between engagement and productivity, a flow state in which decisions and actions are fluid and purposeful; balanced with the cost of too much: moments of exhaustion, lack of focus and clarity, the heaviness of feeling overwhelmed.

How do you create balance?

Harvard Business Review estimates 150 million workers across North America and Western Europe are favoring independence over traditional employment.

I want to hear from founders, entrepreneurs,…

Your plan should not include a miracle

This is the best piece of advice I have received: If you’re planning on a miracle, you don’t have a plan.

A large sum of money that suddenly comes into your possession. A phone call from a famous person who wants to interview you. A perfect press announcement in the nation’s most popular newspaper. A prize.

Plan on making your own miracle. You’ll be a lot more successful that way.

What if nobody shows up?

What if nobody comes? If your product isn’t well received? If you get one bad review after the next?

What if you thrill five people? And those five people are so impressed by your work that they tell their friends. Then five more people try your services or show up to your event or read your book. And out of those five, two people are so deeply moved that they…

Should I focus on making money or following my passion?

I just spent one hour with students in Nepal discussing this very question. The students attended a Career Counseling workshop at Learning House, and they came with questions. And worries. And anxieties. And pressure, pressure from their parents and from society and their friends and, of course, from themselves.

I encouraged these students to focus on four buckets: People, skills, lifestyle, and rewards. This is…