SEO fundamentals

Most small business owners have heard of SEO and know this is the secret sauce that can push your content up the list of search engines. But many do not know exactly what it entails or how to put it into practice. Here are some SEO basics:

Research

You have to know not only what your competition is doing but what your customers are searching for. If you are promoting and…

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“It’s showtime.”

July 27 2015    Tags: , ,

Audible groans fill the train. A man with a bike is asked to move, and after refusing, a much taller man carries the bike to the back of the car. Reluctantly, the biker follows. Three performers fill the empty space and press play on a steady beat. Six pack abs curl around poles as the train lurches slowly towards Brooklyn. Flipping, stomping, twirling, hopping. A second dancer begins his routine, less steady than the…

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Steal skills from another industry

May 18 2012    Tags: , , ,

There are certain tools that are transferable, regardless of industry or job title.

Step inside Tiffany’s. You’ll see plenty of couples and women roaming around. Inch closer to the diamond cases and eavesdrop. You won’t hear any hard selling from the staff. The product speaks for itself. If you’ve come to Tiffany’s, you want the name on your finger.

The good sales people say very little. When they do speak, they repeat…

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