Not everyone wants passion

brown canoe in the body of water near mountain

They might say they want passion, that excitement and energy is magnetic and alluring. But they don’t really want it.

Stability is comfortable, and safety is reliable. Passion inserts question marks into shadows and corners. It’s the same with knowledge and education, opportunity and… More...

Who are you making this for?

March 15 2021    Tags: , , , ,

It’s fun to think about what you’re creating. Sometimes it can be difficult to pause and consider who you’re really designing for.

Before you get too involved, too excited, too invested in your project, take time to think about your intended audience:

What do they want?