How many are in your fan club?

Do you need 100 fans or 1,000? Maybe you need a million.

First you must identify your purpose. Are you trying to create a product, a business, a community, a movement? Then, decide your method.

Thousands of conversions may not be necessary…. More...

Is it possible to connect meaningfully online?

August 17 2020    Tags: , , ,

Yes. But it takes intention and effort.

The digital world requires a bit more finesse than in-person events. Many of us grew up in front of screens —- televisions, cinemas halls, Ninentedos, and Game Boys. These same screens paved the way for productivity tools, redefining our lives and the ways in which we schedule, communicate,… More...

5 tips for better creative briefs

If you want solid results, you have to start working on solid ground. The creative brief provides just that — a foundation for creativity to grow in a meaningful, targeted way. Without an effective creative brief, ideas lack focus.

Creative briefs are the necessary siphons for results. Here’s how to begin: