Want to leave a lasting impression? Do this.

People want to be snapped out of their reverie. They want something different, something new. They want the unexpected to happen.

And this is why most people’s faces are tucked into their devices, mindlessly scrolling. They are searching for meaning. They want to find something that makes them feel. Anything — A photo, a comment, a message, a piece of news that makes their pulse quicken and heart skip.

What if…

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Sweet and spicy

The most talented chefs have memorized which flavors keep diners coming back for more. These particular dishes aren’t ones that fall into strict “Spicy,” “Sour,” or “Sweet” categories. Instead, they combine elements of several flavor profiles and artfully merge them into one.

The best freelancers — and lovers — understand this balance, too.

Give a creative too much freedom without structure, and ideas will bounce wildly about the room. Set some…

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SEO fundamentals

Most small business owners have heard of SEO and know this is the secret sauce that can push your content up the list of search engines. But many do not know exactly what it entails or how to put it into practice. Here are some SEO basics:

Research

You have to know not only what your competition is doing but what your customers are searching for. If you are promoting and…

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The risk of vulnerability

Vulnerability is associated with weakness and inferiority, yet exposing your true self requires strength and conviction.

The future is uncertain, and there’s no telling how events will pan out.

Find the courage to live your best life — truly, freely, authentically.

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The stories you tell

Every day you tell yourself stories; stories about what you are capable of, about who loves you, about the work you do, about the family you belong to, about the money you make, about the way you look in the mirror.

These stories are fuel for your tomorrow. They are the kindle for your actions. Your behavior is reinforced by the stories you tell yourself, and in turn, how others…

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Is it ready?

It might never be.

You will always find another mistake. Another word to change. A function to edit, a feature to add.

The work is knowing you’ve put the effort forth and done your due diligence.

Ship courageously.

Click publish.

Release your art into the world.

Trust the process.

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5 tips necessary to sell any product or service

The ability to sell is a skill necessary in most organizations. From healthcare to advertising, the ability to communicate your worth or the value of your services is essential to close any deal. But there is more to good salespeople than the ability to spin words.

  1. Don’t take rejection personally.

You will hear “no.” Keep going anyway. Selling takes time. Act professional throughout the process; when you’re on…

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9 questions to help identify your audience

  1. Who is your audience?
  2. Where do they live?
  3. How do they earn money?
  4. What are their challenges?
  5. What are their fears?
  6. What motivates them?
  7. How do they define success?
  8. How do they communicate?
  9. Who do they listen to?
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The focus of your narrative

We all tell stories; about ourselves, about others, about our businesses, about our relationships, about our work. The focus of these stories reinforce our behavior and help create our future.

What are the stories you tell about the world around you? About your successes? About your failures?

Remember: We have the ability to direct our concentration and focus.

Outline the stories you want to tell. What narratives do you need to change?

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Collaboration over competition

A scarcity mentality sees just enough, a limited pile of resources from which to draw. This kind of thinking breeds competition: “If she is earning that much money, there’s less for me.”

Collaboration, on the other hand, is rooted in abundance. With plenty of supplies and stock for all, there is no need to edge out another in order to gain. In fact, those who come out on top are the…

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