What is marketing?

April 13 2021    Tags: , , , ,

When I changed industries — from social work to advertising — I was skeptical. Why would an international branding agency want to hire me, a M.S.W. (social work) graduate from Columbia?

They did, and here’s why:

Empathy.

They knew I could question: How to analyze behavior and communities, how… More...

Who are you making this for?

March 15 2021    Tags: , , , ,

It’s fun to think about what you’re creating. Sometimes it can be difficult to pause and consider who you’re really designing for.

Before you get too involved, too excited, too invested in your project, take time to think about your intended audience:

What do they want?