What is marketing?

April 13 2021

When I changed industries — from social work to advertising — I was skeptical. Why would an international branding agency want to hire me, a M.S.W. (social work) graduate from Columbia?

They did, and here’s why:

Empathy.

They knew I could question: How to analyze behavior and communities, how… More...

The miracle question

April 07 2021

The miracle question is my favorite kind of question.

These question types can reveal what you really want — what you wish you could do if fear and risk weren’t in the equation.

If I cut you a check for one million dollars, what would… More...