Not everyone wants passion

March 30 2021
brown canoe in the body of water near mountain

They might say they want passion, that excitement and energy is magnetic and alluring. But they don’t really want it.

Stability is comfortable, and safety is reliable. Passion inserts question marks into shadows and corners. It’s the same with knowledge and education, opportunity and… More...

When you’re uncertain

March 24 2021
brown wooden arrow signed

You’re not sure which path to choose, which relationship to nourish, when to say yes, how to say no. You’re worried about picking the “best” option or the “right” road — or worried you’re missing the bigger picture altogether.

Do you think you might fail? Look how… More...

Who are you making this for?

March 15 2021

It’s fun to think about what you’re creating. Sometimes it can be difficult to pause and consider who you’re really designing for.

Before you get too involved, too excited, too invested in your project, take time to think about your intended audience:

What do they want?