SEO fundamentals

August 28 2018

Most small business owners have heard of SEO and know this is the secret sauce that can push your content up the list of search engines. But many do not know exactly what it entails or how to put it into practice. Here are some SEO basics:

Research

You have to know not only what your competition is doing but what your customers are searching for. If you are promoting and…

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Quality connections

August 25 2018

Gone are the days when you attend networking events with a stack of business cards, trying to pass out as many as you can. The most seasoned professionals know that quality, not quantity, matters when it comes to relationships and networking.

If you’re trying to make an impression, ask thoughtful questions. Listen. And be curious.

A meaningful connection is worth far more than a printed business card.

P.S. There’s one seat left…

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Announcements (plus a free ebook)

August 17 2018

Have you heard? I’ve put together a free ebook on adventure and risk-taking. You can download it here.

Also, September’s NYC dinner event is almost sold out. Get in touch if you’d like to be considered. This private event is limited to fifteen participants in order to encourage meaningful conversation and constructive networking. If not this time, we can keep you on More...

11 reasons to work for free

August 11 2018

“Why do you work for free?”

I hear this question often, especially after having volunteered for five years in Nepal. Most creatives, freelancers, and entrepreneurs will face this very same question at some point in their careers.

Should I work for free? Should I participate in this unpaid project? Should I volunteer my time?

Working for free can come with many benefits. Here are my top nine:

  1. Connections
  2. Personal satisfaction
  3. Appreciation
  4. Experience
  5. More...