Communication breakdowns

Lines have been crossed. There is an argument, a heated misunderstanding. A partner feels neglected, a potential client goes elsewhere for work. Feelings are hurt.

What do you do?

You have choices.

A. Walk away.

Ignore it. Move on to other tasks and focus your attention elsewhere.

B. Work it out.

Pause to listen and understand the problem. Identify and evaluate the root of the disagreement. Establish a platform for all parties to express ideas, input,…

Pace yourself

No runner wants to crawl across the finish line. Racers practice their pace and know how much energy they need to exert for each mile.

Entrepreneurs need this skill, too.

Go all out in the beginning and you risk having little steam in reserves. Aim for a steady stream of effort and intention, however, and you will have the endurance and patience to persevere through even the most challenging situations.

It matters less…

Ask yourself these two questions before writing marketing material

1. Who are you writing for?

Think about the audience you wish to target. What do they want? What do they need? What makes them care? What do you want them to do? What happens if they don’t do anything?

Know who you are writing for and tailor your messages accordingly.

2. What is your purpose?

To inform
To convince
To persuade
To propose
To invite
To ask
To confirm
To approve
To deny

Only after you have identified your…

What is your sacrifice?

If you don’t have an answer, you don’t love it enough.

If you care, REALLY care about (fill in blank with your: project, partner, job, client), you will sacrifice something. Results don’t come without sacrifice.

You might sacrifice time or quality or money or reputation or fame.

But if you don’t know what you have sacrificed, either you don’t care enough or you aren’t fully aware. And the only way you…